Mobile Platform

The recent proliferation of smartphones and a host of emerging Mobile Internet Devices (MIDs) are creating a revolution in the software applications market. These market dynamics are resulting in entire new ecosystems of mobile carriers, device manufacturers, operating systems vendors, and application providers all racing to deliver a rich set of applications with the latest capabilities through entirely new channels such as the Apple App Store.

At the epicenter of this shift is the fundamental process of coordinating technology innovation across multiple partners. Further, platform vendors need to certify applications to ensure they operate flawlessly on their technology. But, in the race to capture market share and to build their brand image, platform vendors also have keen interest in ensuring a high quality user experience, trustworthiness and age appropriateness classification, among other requirements.

The collaboration between platform vendors and their ecosystem is marred by many hindrances. There are many moving pieces – components on the stack, security vulnerabilities. There is need for agility in adopting rapidly evolving technology. However, the conventional mode of operation is manual. Developers are pointed to a plethora of resources from which it is for them to cull for information that meet their need. Compliance is a labyrinthine process which often leaves both sides dissatisfied. These cause process friction and delay innovation and time to market.

SpikeSource Platform Ecosystem Management for the mobile platform changes all that transforming the collaboration between mobile carriers and developers. The key to success is to provide partner-specific resources in the development phase, near real-time validation and timely, actionable feedback. The transformation is encapsulated in the following key capabilities include:

• Application fingerprinting – Allows for visibility into app content for security monitoring and platform technology exploitation
• Application analysis – ensures absence of virus, malware, etc., and aids in classification for content appropriateness
• Prescriptive Remediation – provides specific, easy to follow instructions for resolution of encountered problems
• Frictionless compliance process – facilitates higher quality and faster time to market
• Rich Business Intelligence – provide clear visibility for platform vendor into technology adoption trends, partner experience and an effective closed loop feedback system.

Spikesource's Platform Ecosystem Management solution is driving these nascent mobile ecosystems to deliver high value to both the platform vendor and the developers.